j.crew's younger sister, madewell, arrived in soho nyc last night with the store's official opening. madewell 1937 will likely appeal more to the teen set and college crowd, however if you are looking for an option aside from uniqlo for well-priced, quality casual pieces then peep 486 broadway and broome st.. the store's spring collection can be seen on its site and it's all kinda cute if not a tad generic. although soho has a great rep internationally for killer stores for fashuuun (personal faves: kirna zabete, seven, and barbara bui), it's slowly becoming known for these cheaper, tourist friendly hubs of mass market style.
-mr. wade 2 u
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